The Buy-Side Platform is now Tremor Video DSP, INC. A Taptica Company
TREMOR VIDEO DSP
We serve trading desks, agencies, and brand marketers who seek brand ad effectiveness and video buying efficiencies at scale across every screen.
WHY TREMOR VIDEO DSP BUYER PLATFORM
Buy the brand outcomes you want across high-quality placements with our powerful pure-play video software for buyers. Purposely built for video KPIs, the Buyer Platform optimizes in real time to your performance goals and streamlines execution of any programmatic video advertising deal you want.
ALL-SCREEN VIDEO OPTIMIZATION
Our patented auto-optimization takes the guesswork out of buying effective, programmatic cross-screen brand advertising. With a single placement, real-time decisioning balances your desired brand outcome with efficient campaign spend. All-Screen Video also allows brands to seamlessly include TV Everywhere (OTT, CTV) within broader digital video KPIs.
Make every second count with your video ad creative. Collaborate with our in-house creative agency to transform your pre-roll into immersive brand experiences that drive engagement, time spent, and completions. With a global footprint, we can turn around interactive creative in 24 hours that can run across all screens.
Zero legacy in display. We are singularly focused on video and the way it delivers the viewability, engagement, and brand preference buyers seek.
Count on the highest quality traffic with comprehensive brand safety pre-bid and pre-delivery. Server-to-server API integrations with DoubleVerify and Integral Ad Science protect against and block bot and site fraud across all supply sources.
The Buyer Platform powers any type of transaction with pricing models aligned to your performance goals. From guaranteed buying to Open Auction and Private Marketplace, buy any way you want with dynamic optimization throughout the marketing funnel.
TURNKEY PROGRAMMATIC DEAL MANAGEMENT
Direct relationships with leading suppliers connect buyers with unique, cross-screen inventory opportunities via our SSP (PMP Direct, PMP Packages). The Deal Manager feature enables easy discovery, seamless activation, and troubleshooting of all your Private Marketplace deals from one platform.
Access any audience segment on mobile, OTT, Connected TV, and desktop with your first-party data or access 100+ data providers. Our open architecture enables you to use social, geographic, behavioral, geo-behavioral, TV viewership, contextual insights, and more.
REAL-TIME VIEWABILITY OPTIMIZATION
Greater scale and better performance you can’t get anywhere else! With a direct-to-VPAID integration with your preferred vendor — Moat, Integral Ad Science, and DoubleVerify — RTVO beats pre-bid every time.
Bring your brand to life with immersive experiences that deliver smiles across all screens. From interactive takeovers to turnkey units that run programmatically, our in-house team builds award-winning creative that works.
Tremor Video DSP's Buyer Platform offers brand marketers and their agencies access to 95% of Open Auction video inventory in the U.S.
TREMOR VIDEO DSP EXPANDS LEADERSHIP TEAM TO DRIVE GROWTH