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What does Tremor Video DSP do?
Tremor Video DSP, Inc., a Taptica Company, is an online video advertising software company. Tremor Video DSP’s advertiser customers engage us to display their video ads in streaming content that is featured on websites and applications across the Internet, including content that is viewable on mobile devices, tablets and TVs. Sellers of advertisements utilize our solutions to improve their yield and maximize the value of their video advertising inventory.
How does Tremor Video DSP’s software select the video ads that I see?
Tremor Video DSP’s proprietary ad serving software displays video ads, typically immediately before or during the streaming of featured content on a website or application. The video ad is provided to Tremor Video DSP by an advertiser, and the featured advertising content is shown on the websites and applications of a content provider.
Our advertisers may specify where, when, and in what context they want their video ads to be displayed. These specifications are sometimes called targeting parameters.
Tremor Video DSP uses its proprietary ad serving software to target, select and deliver ads according to the advertisers’ specifications. In order to optimize the delivery of a video ad, Tremor Video DSP’s software collects and analyzes information provided by the website or application publisher, information collected from a website or application user’s computer or device, and information provided by the advertiser, among other sources, which, in turn, is automatically recorded (logged) by the Tremor Video DSP servers. Examples of the types of information we may collect and store in the server logs include: browser type and language, operating system, Internet Protocol address (for example, to identify a user’s general location), page URL and referral URL (the URL that led you to the page featuring our software), website content (e.g., pictures or ads on the website), video player size, video content (such as video title, description, category), how a user interacts with a video (such as how often they start or stop a video), date and time of request, internet service provider, advertising cookies stored on a user’s device. Our advertising partners may also provide us with audience segment data, which is a non-identifiable list of users that our advertising partners believe to be interested in a certain topic or product or are within demographic categories the advertiser would like to reach. When selecting, targeting and delivering ads, Tremor Video DSP does not actively collect, and does not use or store information such as names, email addresses, or contact information that can be used to readily identify an individual.
A “cookie” is generally a small text file that is sent to a user’s computer. Cookies are commonly assigned by online services, such as websites or ad technologies, to recognize a computer or device that they have encountered before. A cookie is associated with a specific site domain, a specific computer, and a specific Internet browser program. Our advertising cookies are not used to gather the user’s name, street address, e-mail address, or telephone number(s).
A “web beacon” is a small piece of code placed on web pages that can be used, among other things, to count the users who visit the web page, or to deliver a cookie to the browser of a user viewing that page.
How does Tremor Video DSP deliver ads to mobile applications?
In the case of advertisements targeted, selected, and delivered to mobile applications, for example, apps on a smartphone, the Tremor Video DSP software collects information provided by the user’s mobile device, including certain unique mobile operating system advertising IDs, such as Apple’s Identifier for Advertising ID (IDFA) or Google’s Android Advertising ID (AAID) to target, select, and deliver advertisements. Other examples of information we may collect to target, select and deliver advertisements may be the type of the mobile device, the device’s IP address, what apps installed on the device are using the Tremor Video DSP services, how the app user interacts with videos within an app using the Tremor Video DSP services, and the location of a mobile device if a user enables collection of location data for the app using Tremor Video DSP services through the available features on that mobile device.
How does Tremor Video DSP recognize a user across multiple devices?
Tremor Video DSP’s software may, in some cases, be able to infer within a reasonable probability that a particular computer or device may be correlated with the same Tremor Video DSP identifier (e.g., cookie, advertising IDs, IP address) that we have previously associated to another computer or device. In such cases, Tremor Video DSP’s software may be able to infer that a device (e.g. a computer) and another device (e.g. a smartphone) are used by the same user. Where such an inference can be made, we may use this information to target, select and deliver ads across multiple computers and devices. This is sometimes referred to as cross-device advertising.
What are examples of ad choices Tremor Video DSP offers to users?
Four things to know about opting out:
Do the Tremor Video DSP services respond to browser Do-Not-Track signals?
Our services do not respond to browser Do Not Track signals. To opt out of Tremor Video DSP’s cookie used for interest-based advertising by clicking on the “Opt Out” button at the top of this page. For more information about Do Not Track signals, please visit www.allaboutdnt.com.
How do we use third-party service providers?
Is information transferred to Tremor Video DSP and affiliates?
Tremor Video DSP may transfer or assign the information it collects in connection with its business to any successor-in-interest to Tremor Video DSP (such as a company that acquires Tremor Video DSP), or internally to one or more affiliates (such as a corporate subsidiary, an affiliate company, or parent). Tremor Video DSP may also disclose information if it determines that an applicable law, regulation, or legal process requires it, or if Tremor Video DSP determines that it needs to share such information to protect or enforce Tremor Video DSP’s rights or the rights of our customers or another user.
We have taken steps to help protect the information we collect through Tremor Video DSP’s advertising services from loss, misuse, unauthorized access, disclosure, alteration, and destruction. We take measures to protect information we share with third parties. However, no data security measures can guarantee security.
www.tremorvideodsp.com is the corporate website of Tremor Video DSP, Inc., a Taptica Company. This website (the “Tremor Video DSP Site” or “Site”) provides users, typically current and prospective customers, partners, and job seekers, with information about our products and services, and gives users the opportunity to contact us for further information.
What information does the Tremor Video DSP Site collect?
Personally identifiable information
Personally identifiable information is information that identifies a user as a specific individual, such as a name, email address, mailing address, or phone number, or data that you provide that Tremor Video DSP can reasonably link to other information that you provide in order to personally identify you.
The Tremor Video DSP Site collects personally identifiable information about users only if a user voluntarily provides that information to the Site. Personally identifiable information is collected on the Tremor Video DSP Site in various instances including, without limitation:
Non-personally identifiable information
Non-personally identifiable information includes demographic information (such as age, gender, city, or state) and a user’s clickstream information. The Tremor Video DSP Site collects information about users and stores it in log files. This information includes non-personally identifiable information that your browser automatically sends whenever you visit this Site, including information about your web request, your browser type, browser language, date, and time of the request.
How does Tremor Video DSP use information collected by the Tremor Video DSP Site?
Personally identifiable information
Tremor Video DSP uses the personally identifiable information you provide:
Non-personally identifiable information
Tremor Video DSP generally uses non-personally identifiable information in aggregated form to help measure the Tremor Video DSP Site’s performance and effectiveness, and to improve its features and usefulness.
With whom does Tremor Video DSP share personally identifiable information collected on the Tremor Video DSP Site?
Tremor Video DSP does not share the personally identifiable information that you provide to the Tremor Video DSP Site, other than with its service providers that help Tremor Video DSP provide the services that you request, such as delivery of our email newsletters, and to help Tremor Video DSP manage information provided by job seekers for possible employment with us.
Tremor Video DSP may transfer or assign the information it collects on the Site to any successor-in-interest to Tremor Video DSP (such as a company that acquires Tremor Video DSP), or internally to one or more affiliates (such as a corporate subsidiary, affiliate company, or parent). Tremor Video DSP may also disclose personally identifiable information about a user if it determines that an applicable law, regulation or legal process requires it, or if Tremor Video DSP determines that it needs to share such information to protect or enforce Tremor Video DSP’s rights or the rights of another user.
Clear GIFs, pixel tags and other technologies. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies, which are embedded invisibly on web pages. We or our service providers may use clear GIFs (also known as web beacons, web bugs or pixel tags), in connection with our Site to track the activities of users of our Site, help us manage content, and compile statistics about usage of our Site. We or our service providers may also use clear GIFs in emails to our users to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.
Do-Not-Track. Our Site does not respond to Do Not Track signals. To opt out of Tremor Video DSP’s cookie used for interest-based advertising by clicking on the “Opt Out” button at the top of this page. For more information about Do Not Track signals, please visit www.allaboutdnt.com.
What else should I know about privacy?
Tremor Video DSP maintains safeguards to protect the security, integrity and privacy of the personally identifiable information within our reasonable control. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to protect your information, please be advised that Tremor Video DSP assumes no responsibility or liability for disclosure of your information due to errors in transmission, unauthorized third-party access, or other causes beyond Tremor Video DSP’s reasonable control.
Links to other websites
Collection of information from minors
The Tremor Video DSP Site is directed to, and intended for use by, adults only. We do not knowingly collect personally identifiable information from children under the age of thirteen. If we become aware that we have inadvertently received personally identifiable information from a user under the age of thirteen, we will delete such information from our records.
We collect information about your activities on certain websites to send you targeted ads. To opt out of targeted advertisements delivered through the Tremor Video DSP services, click here.
US Self-regulatory program for online behavioral advertising
Tremor Video DSP, Inc., a Taptica Company, follows the Digital Advertising Alliance industry privacy standards for online behavioral advertising. To learn more about the program and its principles, visit the Digital Advertising Alliance.
Third-party ad service providers